Why International Business Analytics?

International Business Analytics focuses on developing an awareness of business operations in an international environment, the management of corporate reputation and brands, international finance, and cultural awareness in the global context.

International Business Analyst supports the growth of the organisation by developing statistical models based on various business-related information for critical decision making.

JG University enables professionals and enterprises to succeed in the fast-changing digital economy. The University’s Blended Learning curriculum combines self-paced Classroom Interactions, Hands-on projects, Capstone projects and Industry Internship with 24/7 global teaching assistance.

Below are some of the researches shared by global market research survey organisations regarding the trends for Business Analytics skills in the industries


As per US Bureau of Labor Statistics (BLS), the demand for International Business Analytics professionals will increase by 11% every year till 2029

As per a report by Allied Market Research, the Global Big Data and Business Analytics Market are expected to reach $420 Billion by 2027

Analytics Business in India is growing at a rate of 23.8 percent annually

Industry Remuneration

Salary In India

The average salary varies from ₹ 7,00,000 per annum to ₹ 25,00,000 per annum.

Salary In US

The average salary varies from 70,000 USD to 110,000 USD per annum.

Who Can Apply?

Programme Overview


  • Familiarise participants to understand and analyse business problems by using statistical models, analytical methods, and advanced technologies
  • Analyse and interpret the complex data by predictive & prescriptive analytics and modelling using advanced technologies
  • Understand concepts of “Lean Six Sigma Green Belt” for improvement projects
  • Leverage skills of analysing and developing the business analytical models in Finance, HR, Marketing, Supply Chain, Digital & SEO, Pricing & Retail and E-commerce & Retail for business benefits
  • Understand the international dimensions of business management in varied domains


Equipped to make more informed strategic decisions using business analytical models in HR, Finance, Marketing & Customer, Supply Chain, Digital & SEO, Pricing & Retail and E-commerce & Retail

Ability to analyse the problems using various predictive and prescriptive modelling mechanisms

Comprehensive knowledge to efficiently manage international business issues

Skill set to improve operational efficiency and financial gains of the organization by analysing and fine-tuning the business model

Course Commencement

Delivery Mode



Programme Duration

12 Months

Skills you will acquire in International Business Analytics

  • More Informed Decision-Making
  • Data modelling and analysis
  • Analytical proficiency in varied international business areas such as Marketing, Finance, HR, E-Commerce, Pricing & Retail, Digital & SEO, Supply Chain
  • Data Visualization using Power BI, Tableau & Advanced Excel
  • Data Optimization, Machine Learning and Deep Learning

Job Opportunities

  • Business Analyst
  • Senior Business Analyst
  • Business Insight & Analytics Manager
  • Manager of Financial Planning & Analysis
  • Senior Financial Analyst
  • Senior Marketing Analyst
  • Quantitative Analyst
  • Analytics Consultant

Key Industry Verticals International Business Analytics is prominent


Government and public sector services

Information Technology, ITeS

Information Technology, ITeS



Banking and Insurance

Banking and Insurance





Digital & E-Commerce

Digital & E-Commerce

Human Resource Management

Human Resource Management

Manufacturing and Production Industry

Manufacturing and Production Industry

Travel & Tourism

Travel & Tourism

Educational sectors

Educational sectors

Transportation, Logistics & Supply Chain

Transportation, Logistics & Supply Chain









Programme Outline

Programming Bootcamp:

Programming Bootcamps to enable participants with basic coding proficiency to focus on the most important aspects of coding and immediately apply their coding skills to solve real-world problems.

Foundation Bootcamp:

Participants will learn the fundamentals of basic Statistical Methods. Statistics offers methods to estimate and correct for any bias within the sample and data collection procedures. There are also methods of experimental design for experiments that can lessen these issues at the outset of a study, strengthening its capability to discern truths about the population.

Module 1 – Cloud Computing & Big Data

  • Cloud computing enables big data to control and distribute the stored data suitably. The main idea of big data is to accumulate, handle, visualize, and evaluate the huge amount of data, which is achieved by collaboration with cloud computing
  • Learn in detail about Data Collection, Exploratory/Diagnostic Statistics, Cloud Computing & Digital twin, etc
  • Understanding of Big Data Management systems such as Data Lake, Hub, Fog, Edge Computing, etc
  • Apply the acquired learning with Hands-on session

Module 2 – Data Visualization

  • Knowledge of Data Visualization and the use of Power BI, Tableau, advance Excel Data Analysis, etc. to develop and present analytical results for decision making to management
  • Apply the acquired learning with Hands-on session

Module 3 – Data Optimization & Machine Learning

  • Understanding the concept of Data Optimization and Machine Learning through Prescriptive statistics, Text Analytics, Time Series Data Analysis, Minitab and Matplotlib, which allows to work on large data and make data-driven recommendations and decisions
  • Apply the acquired learning with Hands-on session

Module 4 - Data Architecture & Machine Learning

  • Understanding the concept of Data Architecture and Machine Learning with Advanced Optimization & Simulation, Predictive Statistics, Process capability & performance for improvement of business efficiency
  • Apply the acquired learning with Hands-on session

Module 5 – Deep Learning

  • Comprehensive understanding of Deep Learning, Sampling in Data Analysis, advance Lean Analysis, Time concepts and Hadoop Data Framework
  • Apply the acquired learning with Hands-on session

Module 6 – Natural Language Processing

  • Understanding the concepts and application of Natural Language Processing which helps computers to communicate with humans in their own language and scales other language-related tasks
  • Apply the acquired learning with Hands-on session

Capstone Project-1 based on the above Learnings

Module 7 –Ecommerce & Marketing Analytics

  • Understanding the concepts of E-commerce Analytics which help to study the users' behaviour and determine how the strategy should be structured based on a customer's preferences internationally
  • In Marketing Analytics, gauge how well your marketing activities are performing and then determine what can be done differently to get better results across international marketing channels
  • Apply the acquired learning with Hands-on session

Module 8 – Pricing & Retail Analytics

  • In-depth understanding of the concepts of Pricing analytics and its associated tools to analyse how pricing activities affect the overall business globally, the profitability of specific price points, and optimize a business's pricing strategy for maximum revenue
  • Understanding the process of collecting and studying retail data like sales, inventory, pricing, etc to discover global trends, predict outcomes, and make better business decisions
  • Apply the acquired learning with Hands-on session

Module 9– Financial Analytics

  • Understanding the concepts of financial analytics to know the worldwide key trends, evaluate the company’s financial performance, shape the strategy for business through reliable, factual insight and take actions to improve the company’s performance
  • Apply the acquired learning with Hands-on session

Module 10 – HR Analytics

  • Understanding concepts and techniques of workforce analytics in HR function’s various domains such as talent acquisition & development, hiring & promotion, performance evaluation, job design, building leadership, compensation & collaboration, etc. for improving the human resource functions in MSME business
  • Apply the acquired learning with Hands-on session

Module 11 - Digital & SEO Analytics

  • Digital analytics helps companies to provide a better online experience to their clients as well as potential customers through an analysis of digital/ social media platforms, which gradually results in the achievement of desired goals
  • Comprehensive knowledge in Search Engine Optimization (SEO) analysis to help identify key areas to focus on when optimizing a site and Search Engine Marketing (SEM) to increase the visibility of a site
  • Apply the acquired learning with Hands-on session

Module 12 - Supply chain Analytics + Lean Six Sigma Certification

  • Detailed understanding of Channels of Distribution, Bullwhip Effect, Demand Forecasting, Forecasting using multiple characteristics in Demand Data & Inventory Management, Exponential smoothing method, Measures of Forecasting Error, Location Decision, Network design & optimization models, Multi Echleon inventory management, predictive modelling in forecasting, Optimal level of product availability, Economic Order Quantity (EOQ), Economic Production Quantity (EPQ), etc
  • The Lean Six Sigma certification helps in validating professionals who are skilled in identifying risks, errors, or defects in a business process and removing them

Capstone Project-2 based on the above Learnings



Mr. Sathish Narayanan Programme Director

Mr. Sathish Narayanan is a visionary leader with 23+ years of notable contribution in the entire gamut of delivering executive-level consulting to service & manufacturing organizations. Mr. Narayanan’s areas of expertise are Supply chain COE, Manufacturing Excellence – ZERO Loss/ ZERO Waste/ ZERO Inefficiencies, Organizational Excellence – People Capability/Talent Development/ Coaching, Data Analysis – Minitab/ Value stream mapping, DNA – Distributor Network Analysis/ Network Design and more. Mr. Narayanan has also been rewarded with the prestigious Shell “Role Model Award”, “LSS Leadership Award”, and Wow “Leadership Award” with Intuit Inc.

Why JG University?

  • Faculties with Industry Expertise and Academic Experience
  • Hand-on Industry Use-Cases using advance technologies in Digital Lab
  • Capstone Projects – Working with Industries
  • Full-Time access to “Cyber Bay” Cyber Range
  • State-of-the-art Industrial IoT Lab with Drone technology experience
  • World Class Tech-Enabled Digital Library
  • Cross Cultural & Cross Sectoral Internship
  • Collaboration with Foreign Universities
  • Roof Top Cafeteria

Admission Process

Our Admission process enables us to meticulously give importance to every individual applying. The admission of the applicant will majorly be based on our admission process scores.